» GIS Solutions for Business



» Financial Services

G&L provides those in the banking and financial industry with the geographical tools to obtain the answers to compete effectively, and to ensure compliance and customer service levels.

G&L can help your business in:
• Bank & ATM Site Analysis
• Bank Network Competition & Optimisation
• Customer Management
• Web-based Solutions

GIS allows you to weigh the pros and cons of different sites for branches and ATMs. You can locate where your customers, facilities, and competitors are with powerful address locating and database management and query tools. You can then examine the demographic characteristics of your customers and make smart decisions and market analysis accordingly. Provided with this knowledge you can identify underserved areas, analyze your competitor's market, and create an acceptable branch and ATM network.
GIS has significant benefits to banks in terms of market analysis and regulatory compliance. You can generate maps depicting the geographic distribution of loans and to correlate that information with income demographics. GIS can help bankers perceive market geo-demographics (how demographic data is distributed over a geography) and to correlate loan and deposit data with demographic information. You can now see where your customers, your competition and your prospective customers are, and compare this data to your branch locations, marketing focus, etc. GIS allows you to weigh the pros and cons of different sites for branches and ATMs. You can locate where your customers, facilities, and competitors are with powerful address locating and database management and query tools. You can then examine the demographic characteristics of your customers and make smart decisions and market analysis accordingly. Provided with this knowledge you can identify underserved areas, analyze your competitor's market, and create an acceptable branch and ATM network.

G&L recognizes that, while there are many sophisticated and affordable GIS software packages available to banks, the ability to master and to maximize GIS is dependent on constant, if not full time, use of the technology. We understand that the ability to use relational database techniques (correlating two distinct data sources such as census data and bank loan data) would provide enormous benefits to client banks. Accordingly we have retained a staff of relational database experts and GIS professionals to provide our clients with the most sophisticated analytical tools available today.

» Insurance

Whether your company deals with health, auto, home, etc insurance, your business needs GIS. Insurance rates depend on risk assessment. If crime rate is greater in one neighbourhood than another, the insurance rate changes accordingly. Social demographics are required for your company to assess insurance rates. They are also important for you to locate your customers and to expand your market.

GIS can help you:
• Determine a branch’s area of influence
• Assist adjusters in the field to plan a series of visits
• Determine if a house is near a fault or susceptible to natural hazards

GIS can play an important role addressing challenges such as increasing cost efficiency and further automating operations, delivery channels, and customer relation activities.

GIS technology is an essential enabler for insurance operations because of the actionable knowledge it layers on top of traditional data about policyholders, claims, and service providers.

» Retail & Commercial Business

G&L can help your company with GIS tools to develop numerous studies for your clients in the areas of community needs forecasting, financial and profitability analysis, customer database management and applications, integrated information and GIS systems for strategic marketing, trade area and site analysis and marketing research.

GIS can help your business analyse you customer market. You can target your advertisement more efficiently to reach your targeted customers. Locate potential market by using social demographics analysis, such as household income, and identify the location of your branches.

If you make deliveries to your customers, would you not want to find the best route? You will be able to assess and manage your customers more accurately.

GIS can help you:
Determine emerging market
Locate advertising campaigns
Manage your fleet
Make faster deliveries
Identify store locations
Manage your supplies & warehousing facilities